Archive for the ‘Uncategorized’ category

How Cyber Law by Brett Trout is an Example of POD Publishing

March 22nd, 2022

Cyber Law by Brett Trout (ISBN 978-1-934209-71-4) is an excellent book by a very talented writer. Cyber Law is a major success story for World Audience Publishers, and after reading just a few chapters, anyone can see why!

World Audience’s goal is to be a driving force in the changing business of book publishing, which is being brought about by technology. Cyber Law specifically deals with how law is both shaping and trying to keep pace with the Internet. Cyber Law covers its subject in a clear and entertaining manner. It is thus a perfect fit for our press, and Cyber Law’s success bodes well for this press’ vision and goals. It is useful to study how the author approaches his subject and then apply that knowledge toward this press’ pursuit of its vision. It is vital that the authors World Audience publishes have a good understanding of blogging, for example, to market their books, and Cyber Law explains this subject and many others in great detail.

Cyber Law was published in September, 2007, shortly after our press began publishing books. It is a wonderful example of how desktop publishing, print-on-demand distribution, and our press work. Though we have enhanced our operations in the past 2 years, our core model is largely unchanged. We are efficient, and our business model has little overhead. A publishing team, separated geographically, worked online to publish Cyber Law. The author, in Iowa, worked with the book’s editor, Kyle Torke, who lives in Colorado. The final file was then sent to me, the publisher, in New York, and I formatted it into a book using only Microsoft Word. I then sent the file to our artist in Liverpool, England, Chris Taylor, to design the cover with the help of the cover image supplied by another artist. I then created the final files by converting the MS Word files to PDF with the use of a Web application that cost approximately $13. I set up the title (with the information that can be viewed at Amazon.com or related retailers) at our printer, Lightning Source, and then uploaded 4 PDF files: cover, back cover, spine, and interior. It took me about 1 hour to do the technical component of providing the files to the printer.

Cyber Law is one of our best-selling titles, and sales increase steadily each month. As publisher, I consider the sales growth of Cyber Law to be an indicator of how sales of a book can develop and the growth of our press, overall.

I am faced with a seemingly unanswerable question with each book I publish: what makes a great book? And what defines a great book in the first place? Perhaps the fact that I ask this question every time drives the press I run in the first place. To complicate further, the answer or answers to this question are changing because publishing itself is changing. This fact has dramatic impact on certain players in the industry, even as many of those players choose to ignore or avoid the reality that not only is publishing changing, but the answer to my question above is changing, too. In other words, the values held by a previous generation are not my values as a “21st century publisher,” operating primarily online, nor is what makes a book great the same.

For example, Cyber Law received excellent reviews, such as: “This book is a quick read and serves as an introduction to the basic issues involved in Internet marketing. Cyber Law’s details provide valuable clues…” –Martha L. Cecil-Few, The Colorado Lawyer. And, Cyber Law was reviewed by a noted technology expert, and it is available at the New York Public Library. For me, that (and there are more great reviews of Cyber Law) is a solid set of reviews that brings great credit not only to this book but to my press. And this is how it goes for every single one of our titles-though some of our titles have more reviews than others. But, for an older person not accustomed to the Internet or technology and who grew up reading the New York Times Book Review, the above reviews (or the effect of their marketing) mean nothing-simply because Cyber Law was not reviewed by the New York Times Book Review or perhaps a handful of other esoteric, academic sources (many of which are dying or dead, such as the Los Angeles Times book review section). Therefore, this potential market share of customers won’t buy a book that has not been blessed by their sources-such as Cyber Law (even being in the NY Public Library is not enough). This lack of “official sanction” in the publishing world has other consequences, such as making media attention in general hard to attract, among other things. And there are many other examples of how publishing of the past is clashing with the present, even down very petty things such as how older, independent bookstores will open a print-on-demand book to the back cover, note the placement of a bar code, and refuse to look any further at the book based on that fact alone. All of these biases (and there are many more) of the “old guard” are the equivalent of dismissing literally millions of writers who work online, and their books, and to exclude an entire generation-if not two generations-from access to the business of publishing and successfully marketing books in a profitable manner. It is a form of class warfare and economic prejudice. Even racial discrimination or nationalism can be applied to this “old guard” of publishing, who at the very least would be adamantly opposed (mostly politically) to free trade, which drives World Audience’s business model. Old-school publishing thrives on unions, for example, which are useless online.

Reputation Management is the Answer How Your Business Is Perceived

March 1st, 2022

Is it true that you are keen on finding out about dealing with your standing? Have you been searching for accommodating and solid data? Indeed, this article will ensure you get a few strong ideas. It will assist you with sorting out some way to more readily deal with your standing.

Posting data via online media locales is essential to your business’ standing. You should post a few times each week at any rate to actually run an advertising effort. Assuming you see that posting via online media locales is overpowering, consider recruiting an aide to make your posts for you.

At the point when individuals invest in some opportunity to offer something about your business, it is vital that you are sufficiently gracious to answer. While you might be an extremely bustling individual, it shows your crowd that you really care about them and what they need to say. This is imperative to keep a consistent client base.

At the point when you talk with your crowd, ensure that you do as such in a conversational tone. Individuals try to avoid the possibility of entrepreneurs continuously addressing them with promoting to them. While you would like to make a deal, you ought to never cause a client to feel like this is your main concern.

Be grateful. Assuming somebody leaves a decent audit about your organization, send them an individual message and express gratitude toward them for their criticism. On the off chance that conceivable, send your client a coupon for a specific percent off on their next buy as a much obliged. In the event that this is preposterous, earnestly say thanks to them for their input.

Assuming you will utilize anybody’s thoughts, you ought to constantly make a point to give them credit for that. Everybody out there can advance a little from others, so giving due credit will show individuals that you don’t think you are over that. This is an extraordinary method for getting their appreciation.

On the off chance that you own a business, treat your representatives consciously. Any other way, you might foster a negative standing as an entrepreneur. Certain individuals won’t give you business as a result of it.